Articles
Series: CX for AI
Designing Automated Savings Products That Build Trust
JUNE, 2025
This reflection explores how to design AI-powered savings products for the French market: not just move money, but create emotional confidence at every turn.
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What AI Reads of Us
MAY, 2025
This reflection explores a world where human attention is no longer the only audience of our targeted communication.
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Bridging the Gap: Why Product-First AI Fails—and How Service Design Fixes It
JANUARY, 2025
Examines how service design bridges the gap in AI-driven CX, transforming fragmented, product-first solutions into cohesive, user-centric experiences.
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AI-Driven Personalisation
NOVEMBER, 2024
Discusses the role of AI in creating trust-based financial education for young users.
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The UX of Trust in AI
NOVEMBER, 2024
Advocates for embedding ethical considerations into AI-powered customer journeys, with a roadmap for building trust in AI-driven experiences.
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Industrial B2B Reinvented
NOVEMBER, 2024
Explores how AI transforms customer experience in B2B industries through personalisation, transparency, and sustainability-driven innovation.
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Conversational AI in CX
OCTOBER, 2024
Explores how conversational AI can enhance customer engagement without compromising the human touch, including practical strategies for balancing automation with empathy.
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