Articles
Series: CX for AI
Beyond Clever: Designing AI Savings That Feel Safe
JULY, 2025
Explore how fintech products can build trust in automated savings experiences by aligning AI behaviours with cultural norms, emotional expectations, and regulatory standards.
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Designing Automated Savings Products That Build Trust
JUNE, 2025
Explores how to design AI-powered savings products for the French market while creating emotional confidence.
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What AI Reads of Us
MAY, 2025
This reflection explores a world where human attention is no longer the only audience of our targeted communication.
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Bridging the Gap: Why Product-First AI Fails—and How Service Design Fixes It
JANUARY, 2025
Examines how service design bridges the gap in AI-driven CX, transforming fragmented, product-first solutions into cohesive, user-centric experiences.
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Industrial B2B Reinvented
NOVEMBER, 2024
Explores how AI transforms customer experience in B2B industries through personalisation, transparency, and sustainability-driven innovation.
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AI-Driven Personalisation
NOVEMBER, 2024
Discusses the role of AI in creating trust-based financial education for young users.
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The UX of Trust in AI
NOVEMBER, 2024
Advocates for embedding ethical considerations into AI-powered customer journeys, with a roadmap for building trust in AI-driven experiences.
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Conversational AI in CX
OCTOBER, 2024
Explores how conversational AI can enhance customer engagement without compromising the human touch, including practical strategies for balancing automation with empathy.
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