About
Bonjour, Sheila here!
I’m a lifelong learner, a lover of languages ad culture, and a firm believer in the power of human connection to shape better experiences.
Whether I’m tackling complex business challenges or exploring a new French expression, I approach everything with curiosity and a desire to grow—and to help others do the same.
The CX Strategist in me
With over 20 years of experience in digital strategy, innovation, and CX/UX design, I’ve been fortunate to work with global brands to create transformative customer journeys.
In my role as Head of Experience Design at the UK’s largest consumer bank, I lead digital transformation that enables 25 million customers.
From boosting onboarding completions by 40% to retaining 70% of at-risk savings balances, I’ve driven measurable outcomes by blending human-centred design, data-driven insights and agile ways of working.
My passion lies in bridging the gap between user needs, business goals, and technology to craft experiences that truly matter to humans.
And my love of writing
Writing is my way of making sense of complexity—especially when it comes to topics like AI and its implications on human experience.
My articles explore these intersections, offering fresh perspectives on how design can build trust, transparency, and personalisation in modern interactions.
Beyond the page, I find inspiration in music, literature, and storytelling, which fuel both my creative spirit and professional practice.
Let's connect!
I’m always eager to connect with creative minds and exchanging about leadership in UX, CX, and digital transformation.
Find me on Linkedin
Copyright (c) 2016-2025. Sheila Maceira. Portfolio Site. Contact me at sheilamaceira@gmail.com